Privacy Policy
Breasley (UK) Ltd Privacy Statement
Breasley (UK) Ltd takes your privacy very seriously and is committed to protecting your personal information. This privacy policy sets out the way in which any personal information you provide to us, is used and kept secure by Breasley (UK) Ltd. It applies whenever we collect your personal data (including when you use our website or other digital platforms), so please read it carefully.
About us
Breasley (UK) Ltd is a UK based manufacturer and distributer of mattresses, pillows, mattress toppers and other sleep/bedroom related products. This privacy policy applies to all companies and brands under the Breasley (UK) Ltd brand.
About this Policy
This privacy policy explains what information we may collect about you, how we may use it, and the steps we take to ensure that it is kept secure. We also explain your rights in respect of your personal data.
Please note that our website and other digital platforms may contain links to third party websites / digital platforms which are provided for your convenience. We are only responsible for the privacy practices and security of our own digital platforms. We recommend that you check the privacy and security policies and procedures of each other website / digital platform that you visit.
How to contact us about your personal data or this privacy policy
If you have any questions about this privacy policy or about your personal data, please email us at customerservices@breasley.co.uk, or write to us at the following address: Breasley (UK) Ltd, Units 1 & 2 Furnace Road Industrial Estate, Ilkeston, Derbyshire, DE7 5EP.
Information We Collect And What We Use It For
All personal information that we collect about you will be recorded, used, and protected by us in accordance with applicable data protection legislation and this privacy policy. We may supplement the information you provide with other information that we obtain from our dealings with you or which we receive from other organisations, for example, our sponsors and partners.
In broad terms, we use your data for the following purposes:
- To administer and provide products and services you request or have expressed an interest in.
- To enable us to administer any competitions or other offers/promotions which you enter into.
- To communicate with you in the event that any products or services you have requested are unavailable/faulty.
- For fraud screening and prevention purposes.
- For record keeping purposes.
- To carry out market research so that we can improve the products and services we offer.
- To track your activity on our digital platforms.
- To create an individual profile for you so that we can understand and respect your preferences.
- To personalise and improve your experience on our digital platforms.
- To personalise and/ tailor any communications that we may send you.
- For profiling purposes to enable us to personalise and/or tailor any marketing communications that you may consent to receive from us.
When we provide you with products or services we may collect and store any personal information that you provide to us. We may, for example, keep a record of your name, address, delivery address, email address, telephone number and payment details.
When you sign up with us for an online account, register to receive marketing communications from us (and/or our sponsors and partners), enter one of our competitions, fill in one of our forms (whether online or offline) or otherwise expressly provide us with your personal information, we may collect and store any personal information that you provide to us and may use it to personalise and improve your experience on our digital platforms, provide products and services you request from us, and carry out profiling and market research.
When you interact with our digital platforms, we may also automatically collect the following information about your visit. This is primarily to help us better understand how our customers and followers use our digital platforms to enable us to create better content and more relevant communications:
- How you have reached our digital platform and the internet protocol (IP) address you have used.
- Your browser type, versions and plug-ins, and your operating system.
- Your journey through our digital platform, including which links you click on and any searches you made, how long you stayed on a page, and other page interaction information.
- Which videos you have watched and for how long.
- What content you like or share.
- Which adverts you saw and responded to.
- Which pop up or push messages you might have seen and responded to.
- Your subscription status.
- Information collected in any forms you complete.
We may also infer your country of location from the IP address you have used to access our digital platforms and we may analyse which marketing activity led to your taking specific action on our digital platforms (e.g. downloading imagery or an app).
We may provide information such as news, offers and opportunities from us and our sponsors and partners (which we provide only with your consent).
We want you to be the first to know about new products, giveaways, news, and occasional offers from us. If you haven’t already signed up to receive these exciting benefits please click here. You can unsubscribe by clicking here, or by writing to us at the address above. Please note, if you don’t choose to receive this information, we will be unable to keep you informed of
new services, products, events or special offers that may be of interest to you and our ability to inform you of promotional opportunities may be affected.
We may also participate in Facebook’s ‘Custom Audience’ service from time to time. This service enables Breasley (UK) Ltd to display to you personalised advertisements when you visit Facebook’s social media platforms. It works by converting your email address to a unique number that Facebook then uses to match to unique numbers generated by Facebook from email addresses of its users. Where we use Facebook Custom Audiences, we will only include you if you have consented to receive marketing from us. If you have given us your consent, you can change your mind at any time by unsubscribing or by adjusting your preferences in the preference centre.
Disclosure of Your Information
In order to provide our products and services to you or to otherwise fulfil contractual arrangements that we have with you, we may need to appoint other organisations to carry out some of the data processing activities on our behalf. These may include, for example, payment processing organisations, delivery organisations, fraud prevention and screening and credit risk management companies, and mailing houses.
We may share your data with advertising networks and/or social media platforms for the purposes of selecting and serving relevant adverts to you via those networks/platforms, and to search engine and analytics providers.
We may share your data with third parties (a) if we are under a legal or regulatory duty to do so, (b) if it is necessary to do so to enforce our terms of use, terms and conditions of sale or other contractual rights, (c) to lawfully assist the police or security services with the prevention and detection of crime or terrorist activity, (d) where such disclosure is necessary to protect the safety or security of any persons, and/or (e) otherwise as permitted under applicable law.
We may share your data with our carefully selected sponsors and partners (as may change from time to time) but we will only do this if you have consented to receive marketing that relates to our sponsors and partners or if one of the conditions in the paragraph above applies.
Some of the organisations to which we may disclose your personal information are situated outside of the United Kingdom and European Union in countries which may not have laws that protect privacy rights as extensively as in the United Kingdom. If we do transfer your personal information to other territories, we will take proper steps to ensure that your information is protected in accordance with this privacy policy.
In all instances where we disclose your information to third parties, we will ensure that your information is appropriately protected.
Cookies
In common with many other website operators, we use standard technology called ‘cookies’ on our website. Cookies are small pieces of information that are stored by your browser on your computer’s hard drive and they are used to record how you navigate this website on each visit.
For further, more detailed information on how we use cookies, please refer to our Cookie Policy.
Security of Information
We take the security of your personal information seriously. When you submit your credit card/bank details to us, we use industry standard Secure Sockets Layer (SSL) encryption technology to guard your information. In addition, we have security procedures in place to protect our paper-based systems and computerised databases from loss and misuse, and only allow access to them when it is absolutely necessary to do so, and then under strict guidelines as to what use may be made of the personal information contained within them.
Where a password is required to access certain areas of our digital platforms, you are responsible for keeping your password secure and confidential.
Please do not share or disclose your password to any other person.
If you are under 16.
If you are under 16 and register for restricted areas of our digital platforms, we will collect your date of birth and retain that with your name and other details you may provide. This is so we can ensure we treat you in an age-appropriate way in line with this policy.
For so long as you are under 16 we will not send you any marketing communications, allow you to access any of our digital platform message boards, or share your details with Breasley (UK) Ltd commercial partners. However, if you have signed up to receive a product or service we may contact you about this.
Ages 13-15
If you are aged 13-15, you must first tell your parent or legal guardian that you wish to register on our digital platforms and get their consent. You must make sure that your parent or legal guardian knows and agrees each time before you:
- Email us, or ask us to email anything to you.
- Send any information to us.
- Enter any competition or game that requires information about you or offers a prize.
- Purchase an official membership.
- Offer or agree to buy anything online.
If you are the parent or legal guardian of a user of our digital platforms who is aged 13 to 15 we do not seek your direct consent to their registration, but we expect them to inform you and get your agreement in advance before they register and before each time they do any of the activities listed above.
Aged under 13 If you are under 13 and wish to register, you must truthfully tell us your name, email address, country and date of birth. Our system will then ask you for the name and email address of your parent or legal guardian. We will send them an email so they are aware of your request and will ask them for their consent and to confirm they have authority to give that consent. We need their consent or refusal within 7 days, or else we will assume consent is not granted. Their consent can be withdrawn at any stage.
Even if your parent or legal guardian gives their consent to your registration, if you are under 13 we still expect you to tell them and get their agreement in advance each time before you:
- Email us, or ask us to email anything to you.
- Send any information to us.
- Enter any competition or game that requires information about you or offers a prize.
- Purchase an official membership.
- Offer or agree to buy anything online.
If you are the parent or legal guardian of a user of our digital platforms who is under 13, they can access and use unrestricted areas but we will need your direct consent if they wish to gain access to restricted areas. If a user enters a date of birth which indicates they are under 13 when they try to register, our system will request them to provide us with your name and email address so that we can contact you to get your consent. The registration process cannot proceed without this. If we do not hear from you within 7 days, we will assume consent is refused. If you consent, we will complete the registration process. Whether you refuse or provide consent, we will update the child by email.
More About Your Information – Your Rights
You may correct or update your personal information at any time by emailing us at customerservices@breasley.co.uk. Please include your name, address, date of birth and email address when you contact us as this helps us to ensure that we accept amendments only from the correct person. We encourage you to promptly update your personal information if it changes.
We will securely retain your information for as long as is reasonably necessary and in accordance with applicable law. If you wish to submit a request that your data be deleted, please write to us at the above address. You have the right to receive a copy of the personal information that we hold about you.
Please write to us at the address above if you wish to exercise this right.
If you have subscribed to receive marketing communications, you can unsubscribe here at any time.
Changes to This Privacy Policy
We aim to meet high standards and so our policies and procedures are constantly under review. From time to time we may change this privacy policy accordingly. We recommend that you check this page periodically in order to review the latest version.
Where to Make a Complaint
If you have a complaint regarding any aspect of your personal data or this privacy policy, please write to us at the above address. If you are still not satisfied with the outcome of your complaint, you may write to the Information Commissioner’s Office at the following address:
Information Commissioners Office
Wycliffe House
Water Lane Wilmslow
Cheshire
SK9 5AF
You can also contact the Information Commissioner’s Office using their online form Here
WHAT ARE ‘COOKIES’?
Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. They are often used as a mechanism for websites to remember things that a website browser has done there in the past, for example, clicking on particular buttons, logging in, or having read pages on that site months or years ago.
HOW DOES BREASLEY USE COOKIES?
In common with many other website operators, we use cookies on our website. We use them to enrich your experience of using the website by allowing us to tailor what you see to what we have learned about your preferences during your visits to the site. Our cookies are also used to enable us to develop our website to reflect our customers interests by noting who has seen which pages and advertisements, how frequently particular pages are visited and determining the most popular areas of our website. We and carefully selected third parties also use cookies to show you more relevant advertising online.
In general, we use the following types of cookies:
Strictly necessary Cookies: These are cookies that are required for the operation of our website. They include, for example, by ensuring that users can find what they are looking for easily.
Analytical/Performance Cookies: These allow us to recognise and count the number of visitors and see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users can find what they are looking for easily.
Functionality Cookies: These are used to improve the functional performance of the website and make it easier for you to use. For example, they are used to remember that you have previously visited the website and asked to remain logged in to the website.
Targeting Cookies: These cookies record your visit to our website and your browsing habits, such as the pages you have visited and the links you have followed. They are used to deliver advertising which is more relevant to your interests and may be used to limit the number of times that you se an advertisement. They may be placed by us or by advertising networks with our permission. Please note, these cookies do not contain your personal information. For details on how to manage cookies and opt out of targeted marking, see below.
MANAGING COOKIES
You can manage cookies by activating the setting on your internet browser that allows you to refuse the setting of all or some cookies. Please refer to the instructions or the online help files available via your relevant browser if you wish to manage cookies in this way. Alternatively, please visit www.allaboutcookies.org for further information. To manage cookies relating to targeted advertising activities, you can visit www.youronlinechoices.com.
Please note, if you refuse cookies this may mean that you can’t use some of the additional features of our website and may not be able to access certain parts of the website.
Changes to this Cookies Policy
We aim to meet high standards and our policies and procedures are, therefore, constantly under review. From time to time, we may change how we use and place cookies. Accordingly, we recommend that you check this page periodically to review our current policies and practices.
To contact us with any questions regarding cookies, please contact us at:
Breasley (UK) Ltd
Units 1 & 2 Furnace Road Industrial Estate
Ilkeston
Derbyshire
DE7 5EP
Email: customerservices@breasley.co.uk
DISCLAIMER
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website. Through this website, you are able to link to other websites which are not under the control of Breasley (UK) Ltd. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, Breasley (UK) Ltd takes no responsibility for, and will not be liable for, the website being temporarily unavailable die to technical issues beyond our control.
The information contained in this website is for general information purposes only. The information is provided by Breasley (UK) Ltd and while we endevour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services or related graphics contained on the website for any purposes. Any reliance you place on such information is therefore strictly at your own risk.